Jared Fitch is a cross-industry executive and 25-year expert in branding, experience design, growth marketing, consumer packaged goods, software product, and reputation engineering.
As a highly sought-after advisor and maker, Fitch has worked with hundreds of early and growth-stage companies, across dozens of industries, including international giants like Google and Hilton. He has led large (3,500+) organizations and small, highly performant teams.
In his current role as founding CXO at Lumio, Fitch helped merge four leading rooftop solar companies together, with an innovative home services tech company, to become an instant Top Five U.S. residential solar company. Lumio is decentralizing outmoded power structures and making power personal with self-generated, self-stored, and self-managed renewable energy and developing an innovative catalog of high-tech home experience offerings.
For more than 20 years Fitch has served on and presided over various boards, councils, and committees in business, community and youth development, NGOs, and higher education.
A California beach native, Fitch has also lived in the Sonoran Desert, the rainforests of the Pacific Northwest, and now calls the mountains of Utah home. He is a 23-year husband and a 3-kid dad. He enjoys going fast with motors and/or gravity.