Zack Kass is an advisor, researcher, keynote speaker, and the former Head of Go-To-Market at OpenAI. At OpenAI, Zack led the teams responsible for sales, partnerships, and customer success, turning the company’s cutting-edge research into real-world business solutions. He has personally advised executives across dozens of industries on deploying AI at scale.As an executive business advisor, Zack now works with Fortune 1,000 boardrooms and leadership teams—including Coca-Cola, Morgan Stanley, and Amgen—to help leaders navigate the rapidly evolving AI landscape.Zack’s mission is to ensure individuals, businesses, and governments are active participants in the AI-powered future by making the technology both understandable and actionable. He is recognized as one of the foremost thinkers in applied AI, with his insights featured in Fortune, Newsweek, Entrepreneur, AdAge, and Business Insider.Beyond his advisory work, Zack also supports AI education and research at the University of Virginia. He holds a BA from the University of California, Berkeley, and currently resides in Santa Barbara, California.Advisory ServicesZack and his team also help organizations navigate the complexities of AI adoption, providing leadership with the strategies and frameworks needed to drive real business impact. As AI strategists and business transformation experts, they work closely with executive teams to identify challenges, assess opportunities, and implement AI solutions that prepare companies for the future of work.Through boardroom advisory, executive workshops, and strategy consulting, Zack provides the insight and practical guidance needed to integrate AI effectively. While the team is committed to delivering successful business outcomes, the broader mission is to contribute to an optimistic AI future by empowering organizations to innovate, operate more efficiently, and ultimately expand human potential.

James Lawrence - better known as the Iron Cowboy - is a world-renowned speaker, bestselling author, and endurance athlete who redefined human potential by completing 50 Ironmans in 50 days across all 50 states - and then doing the unthinkable - 100 full-distance triathlons in 100 consecutive days.Before becoming the greatest endurance athlete in history, James was a successful entrepreneur, running a thriving mortgage company and helping hundreds of clients build wealth through homeownership and strategic refinancing. That same relentless mindset that powered him through thousands of miles now fuels his ventures in multi-family real estate and ownership of Crumbl Cookie franchises. He’s been named one of Sports Illustrated’s “Fittest 50,” featured in two acclaimed documentaries, and honored alongside icons like LeBron James and Conor McGregor. But James’s story isn’t just about athletic records - it’s about purpose, resilience, and refusing to settle for average. Originally from Calgary, Canada, and now based in Utah, James is a devoted husband to Sunny and father of five. The cowboy hat he wore during races so his kids could spot him in the crowd has become a global symbol of grit, heart, and family-driven ambition.Whether he’s conquering the impossible on the racecourse or building businesses from the ground up, James shows audiences how to lead themselves, crush excuses, and break through their perceived limits.

Mary serves as Thorne's Chief Growth Officer, overseeing the company'smarketing team and e-commerce businesses. She spearheads all efforts related toproduct and brand marketing, uniting data, customer sentiments, and scientificrigor to grow the company's direct-to-consumer, B2B, and healthcarepractitioner channels.  

Mary is a seasoned C-suite executive who has served in CEO, CMO, and ChiefTransformation Officer roles throughout her career. As an accomplishedmarketing leader, Mary is an expert at scaling consumer brands for exceptionalgrowth in the digital space and a strategic thought leader who champions thevoice of the customer, ideates brand vision, and develops and drives the fullcustomer experience. 

Prior to her tenure at Thorne, Mary was the Chief Marketing andTransformation Officer of Scholastic, Inc., a global children's publishing,education, and media company. During her time there, she led the transformationinitiatives that propelled Scholastic to its next phase as a data-centric,digitally native brand while overseeing the development of the company's brandvision, ensuring an exceptional customer experience to better serve educators,caregivers, and children. 

‍

A leading voice in ecommerce strategy and growth, Dave brings firsthand insight into what’s working now—and what’s coming next.

‍

Nina LaBruna is a 2x founder, product innovator, and co-founder of Fazit Beauty, the brand that coined the term “makeup patches” and pioneered the glitter freckles category—defining a new era in beauty. Raised by cosmetic doctor parents, she grew up immersed in aesthetics, sparking an early fascination with beauty and product formulation. Over the past eight years, Nina has built her career in the industry while earning a master’s in nutrition, blending scientific expertise with creative instinct to drive boundary-pushing innovation.

As the Vice President of Walmart Fulfillment Services, Kyle Carlyle leads a team dedicated to building and strengthening Walmart’s in-house logistics offering for Walmart Marketplace. His team fuels Walmart’s rapid eCommerce growth by leveraging Walmart’s global supply chain to help third party sellers offer fast delivery times and a trusted delivery experience.  With eleven years of experience at Walmart, Kyle began his career in merchandising logistics and has held roles across supply chain optimization, network design and strategy, and sourcing. Prior to joining Walmart, Kyle also held various positions at JB Hunt Transport Services, Inc. Kyle earned his Master of Science in Industrial Engineering from Kansas State University. Outside of work, he is actively involved in the Cancer Challenge as a member of its board of directors. Kyle and his wife are proud parents to three young children.

Kimberly Shenk is the Co-Founder and CEO of Novi, the data infrastructure for trustworthy, verified product information to help leading CPG brands and retailers including SC Johnson, Ulta Beauty, Paul Mitchell and Target, stand out to consumers. A data scientist turned serial tech entrepreneur, she has deep experience leading data and product teams at companies like Eventbrite, Domino Data Labs, and NakedPoppy, where she was Co-Founder and Head of Product. She previously served as Chief Data Scientist for Pacific Air Forces while a U.S. Air Force Captain. Kimberly holds a B.S. from the U.S. Air Force Academy and an M.S. in Data Science from MIT, and has been featured in Forbes, TechCrunch, and Inc. Magazine’s Female Founders of 2025.

Ivan is an internationally renowned speaker, bestselling author, award-winning performance coach, in-demand consultant, prominent educator and accomplished leader. His TEDx talk, “The Skill of Self-Confidence,” has over 30 million views and was named by Forbes as one of the 10 Best TED Talks for Graduates on the Meaning of Life. Dr. Joseph holds a PhD in Psychology and has served as Vice President, Director of Athletics and faculty at four North American universities. During his 25-year career in academia, Ivan led cultural transformation, inspired people to believe in themselves and created cohesive teams.

While serving as a professor and coach at Graceland University, Ivan developed the soccer program from the ground up, leading both the men’s and women’s teams to #1 national rankings. He also guided the men’s team to the first national championship in Graceland’s history—in just five years. For this accomplishment, he was chosen by the National ssociation of Intercollegiate Athletics to be named National Coach of the Year. Ivan spent a decade as Director of Athletics at Toronto Metropolitan University, where he helped lead his department—and the university—to national prominence. Among his many accomplishments at TMU, Ivan spearheaded the landmark $100M renovation of the historic Maple Leaf Gardens. Under his leadership, TMU teams won the first provincial and national championships in the university’s history

Ivan has coached World Champions and Olympians. His research and leadership have focused on understanding how self-confidence and cohesion drive performance. Ivan now uses these skills to lead high-performing businesses, organization and individuals from around the world.

‍

Rob leads worldwide operations at Pattern—the largest 3P seller across global marketplaces. His team is paramount in executing supply chain, inventory management, and the underlying technology that fuels Pattern’s continued growth. Prior to Pattern, Rob was the youngest operations executive at Amazon, leading large teams within inbound processing, FBA, and robotics. Following his time at Amazon, Rob spent 4 years building Whitebox, a next generation ecommerce fulfillment services company, as the COO.

Martin Heubel is a strategy consultant based in London, UK. As a former Senior Manager at Amazon, he has led several FMCG categories and helped companies like Nestlé, PepsiCo, and Mars to successfully sell online. After five years at Amazon, Martin transitioned into his role as an independent consultant. His consultancy firm Consulterce works with clients across Europe & North America and provides tailored advice for brands seeking to elevate their Amazon margins to profitable levels.

Rachel Tetreault is Vice President of Sales, Consumer Self Care Americas at Perrigo, where she is responsible for driving sales growth and expanding market share across the company’s retail and eCommerce partners, including CVS, Walgreens, Amazon, BJs and other national accounts. She leads customer execution across drug, mass, club and eCommerce channels, with a focus on accelerating velocity, strengthening retail partnerships, and delivering consistent top line results. Rachel brings deep expertise across sales, eCommerce, omni channel, and general management, with a proven track record of building high- performing teams and delivering results on a scale.

Prior to Perrigo, she served as Executive Vice President and General Manager at Market Performance Group, an omni channel commerce agency where she led the Drug channel, owned end to end Order to Cash operations and continued to oversee eCommerce execution. Earlier in her career, Rachel served as Vice President of Sales, eCommerce NorthAmerica at Ferrero USA, where she built and scaled a $120M eCommerce business across Pure Play, Omni and DTC channels. She also held senior leadership roles at Procter & amp; Gamble, including leading a $1.2B North America Baby Care business and partnering closely with top retailers to drive category growth and execution excellence.Rachel holds an MBA from Arcadia University and a Bachelor of BusinessAdministration from Temple University’s Fox School of Business and Management.

Fintan Gillespie is the Global Director of the Ad Partnerships Group at Snap Inc. In this role, he leads a team that partners with Snap’s largest AdTech companies, measurement providers, and independent agencies to integrate Snap Ads APIs and measurement solutions, driving performance and scaling advertising revenue across platforms.With more than 17 years of experience in advertising technology, Fintan is a recognized specialist in performance marketing. At Snap, he has held multiple leadership positions, including leading the UK Sales team and the EMEA Gaming vertical. Before joining Snap, he held senior roles at Google, further deepening his expertise in digital advertising and global business development.Beyond his corporate work, Fintan is passionate about supporting startups as a mentor, advisor, and angel investor. Outside the office, he is an avid surfer and traveler. Earlier in life, he undertook an overland journey by car from Sydney to Dublin across 44 countries, raising funds and awareness for mental health charities.

John oversees go-to-market activities for the company and its partners. Prior to joining Pattern, John ran marketing for the Google Cloud business at Rackspace and has held a variety of global marketing roles with leading tech companies including Apple, Cisco, and Ciena. He holds an MBA from the Kellogg School of Management, an MSW from Columbia University, and a B.A. in Communications from Brigham Young University.

Austin Roper is the VP of Brand Analytics at BetterBody Foods, the company behind household brands like PBfit. He spends his days decoding ecommerce performance, optimizing retail media strategy, and turning complex data into decisions that drive growth. Working at the intersection of data, AI, and marketing, he builds dashboards that explain peanut butter powder sales and transforms product reviews into actionable insights. Outside of work, he builds machine learning models to predict UFC fights and optimizes his health like a sponsored products keyword bid.

Matt Goodson is a VP of E-commerce and Social Commerce with deep experience building growth strategies at the intersection of content, community, and conversion. They’ve led teams through the evolving digital landscape, helping brands turn engagement into measurable business impact.At this conference, Matt will share practical insights on what’s actually working in social commerce today—and what’s coming next. When not thinking about funnels and formats, they enjoy staying curious about emerging trends and how people really shop online.

Tryg is the President of Pattern Creators (previously Current), focused on empowering brands in their quest to dominate influencer marketing, ambassador programs and content. Prior to Pattern/Current Tryg led the InfluencerID product as SVP of Influencers & Content at ZEFR. InfluencerID served as the premium data partner brands used to build influencer campaigns, measure campaign performance and activate paid media. Under Tryg's leadership, ZEFR became the leader in data-driven influencer marketing. Tryg has built and overseen hundreds of integrations, series and brand partnerships. He has worked with over 300 different brands building marketing strategy, creative process, and go to market launches. Tryg has written for AdWeek and MediaPost and has given brand summits at tent pole events like AdWeek, Vidcon, and Cannes Lions. Prior to ZEFR, Tryg was the Founder and CEO of Engodo, an influencer data and activation company. Engodo was acquired by ZEFR in 2014, where Tryg's product saw triple digit growth every year. Tryg also serves as an active advisor to many startups in the Utah and Los Angeles communities.

When it comes to the beauty industry, John Cafarelli is mix of creator, innovator, and commercial strategist. His experience ranges from serving as a financial advisor, helping well-known brands understand and secure the resources they need to grow, to creating iconic culture in online publishing (ask him about “Break the Internet”). He’s also the Founder of multi-award-winning skincare brand, Ernest Supplies, and, as Co-Founder + President, has overseen the commercialization of BeautyMatter to become a premier resource of news, insights and connections for executives in the beauty and wellness industries. With a keen interest in the nuts-and-bolts side of the media and consumer industries, he has advised on, written and spoken about things like the rise of community media, consumer investing, retail, distribution strategies, markets, operations, entrepreneurship and finance. As the creator of the multi-award-winning skincare brand, Ernest Supplies, Cafarelli was a pioneer of the clean beauty movement and became one of the first entrepreneurs to build a brand that placed clean chemistry and sustainability at its core, long before it was commonplace in the industry. Ernest Supplies was the first American skincare brand to launch products in eco-friendly spouted pouches and was committed to minimizing its eco-impact almost a decade before other skincare brands were contemplating sustainability. Cafarelli is currently the Co-Founder and President at BeautyMatter. He was previously the COO / CFO of Paper Magazine, where he helped transform it from a legacy media property into one of the most powerful, sought-after arbiters of pop culture, art, fashion, nightlife, and music. He helped sell Paper to an investment group in 2018. Prior to that, Cafarelli was a Principal at Goode Partners, a $225 million consumer investment fund at which he was a founding team member. Prior to that, his experience includes investment banking, as well as working at the White House for President Bill Clinton on his National Economic Council. Cafarelli has served on the Board of Directors of fashion retailers Intermix and AllSaints, and eyewear brands Morgenthal Frederics and Robert Marc. He also spent 10-years as the National Chairman and a board member of AmFAR Generation Cure, an organization dedicated to finding the scientific basis of a cure for HIV/AIDS in our lifetime.

Japneet Singh is the Head of Digital & Creative Marketing at Panasonic, leading email, influencer, and performance marketing. He specializes in using email marketing and customer journeys to drive engagement, conversions, and ROI. By combining data with creative storytelling, Japneet helps brands turn attention into real growth.

David Baker is the Chief Revenue Officer at Beekman 1802, where he leads the brand’s global sales strategy across DTC, Amazon, Ulta, QVC/HSN. David’s previous leadership experience includes roles at L’Oréal, Google and Bonobos — spanning both brand-building and performance marketing.

Megan Moss leads the core Pattern Creators team overseeing creator traffic driving to Amazon. She came to Pattern with 10+ years of brand development, social and influencer management experience from some of the top CPG brands in the world.

Sterling Snow is the Co-Founder and CEO of Redo, a fast-growing tech company redefining the post-purchase experience for ecommerce brands. Under his leadership, Redo has seen explosive growth — a testament to his ability to build and scale high-performance teams across sales, marketing, and customer success.Before founding Redo, Sterling held senior revenue and marketing roles at BILL, Divvy, and LogMeIn, and today also serves as a Venture Partner at Pelion Venture Partners. He's one of Utah's most respected operator-voices — known for his product-minded ap

Jared Mason is VP of International Ecommerce at Pattern, the world's largest Ecommerce Accelerator. In this role, he leads the expansion of Pattern's US brand partners into global markets across Europe, Asia Pacific, the Middle East, and Australia. Jared has been instrumental in Pattern's growth since joining as the company's first Director of Ecommerce Management and has held progressive leadership roles across both brand management and ecommerce services over nearly a decade. Today he works closely with Pattern's regional offices across seven countries to build go-to-market strategies that help established US brands successfully scale internationally. He holds a BS and MISM in Information Systems Management from Brigham Young University.

As Chief International Officer, Brett leads the go-to-market and e-commerce strategies in Pattern’s international markets across Asia, Australia, Europe and Middle East. Prior to this role, Brett oversaw Pattern’s Advertising and Creative teams, driving incremental demand and conversion for hundreds of brands. Before joining Pattern, Brett led both Philips’ Sonicare and Norelco brands for North America.

Karel Schindler is the CEO and co-founder of ROI Hunter, a global MarTech SaaS company helping brands and retailers grow profitably through product data and automation. A graduate of Harvard Business School, he has led the company from its Central European roots to an international platform influencing $1.8B ad spend annually.

Tim Derner is a driving force in scaling global digital marketplaces, bringing more than a decade of leadership experience at Amazon, where he served as Director of Amazon Fashion and Luxury Stores. As Global Head of Marketplaces at Authentic, Derner spearheads the expansion of Authentic’s global distribution strategy, with a focus on strengthening partnerships, accelerating brand reach and driving incremental value across platforms. He is based in New York.

Megan is HR Director, EMEA at Pattern, where she leads people strategy across the region with a focus on talent management and development, organisational effectiveness, and people and culture. She has built her career across a range of HR and people roles in multiple industries, including music and technology. Megan holds a CIPD Level 5 qualification in HR and Management and a first class honors in Media Production from Bournemouth University

Ben Bratland is a revenue leader at SPS Commerce with 15 years of experience in the retail supply chain. Along the way, he's worked across suppliers, logistics companies, retailers, and the partner ecosystem — always with an eye toward bringing the best possible solutions to customers. At home, he's busy chasing around two young boys and trying to keep them in one piece.

Adam Greenhalgh leads the TikTok Shop program at Pattern, overseeing four core functions: shop operations, affiliate recruiting, content strategy, and paid media. With over 10 years of experience in marketing and e-commerce, Adam has been instrumental in scaling Pattern’s TikTok Shop team and driving performance across a portfolio of top brands. He brings deep expertise in creator-led commerce, platform strategy, and operational execution—bridging growth and efficiency in one of the fastest-moving channels in retail.

Steve Siebers is a seasoned leader in operations, sales, and customer satisfaction, with an impressive track record at premium brands such as adidas, Yakima Products, Treager Grill and currently Leatherman Tool Group. Throughout his career, Steve has successfully managed global sales operations and distribution, led transformational sales initiatives, and overseen customer service departments that drove satisfaction and loyalty. He has expanded distribution into new sales channels, managed international logistics through multiple fulfillment centers, and played a pivotal role in expanding a brand’s presence with marketplace platforms on a global scale.  Steve's career reflects a continuous evolution in adapting to diverse sales environments, consistently driving operational excellence, innovation, and sustainable growth as his roles and responsibilities expanded.

Jon McGee is President of Pattern PXM, the unified DAM-and-PIM platform evolved from Amplifi which he helped build and later steered into Pattern’s portfolio in 2021. After 15 years scaling brands through his digital agency, he has spent eight more pioneering Product Experience Management—pairing generative AI, actionable insights, and global syndication to boost revenue for product-driven companies.